ABOUT US
THE BRAND
Founded on the stunning island of Saint Lucia on April 29, 2018, Pas Jalou embodies a unique philosophy rooted in the Saint Lucian Creole dialect, where "Pas Jalou" translates to "Don’t be Jealous." This name was thoughtfully chosen to convey an empowering message: there is no need to envy the achievements of others, as success is attainable for everyone. In a world where comparisons are all too common, Pas Jalou serves as a reminder to embrace our individual journeys and aspirations.
At the heart of Pas Jalou is our founder and designer, Keivel Noel. Originally from the vibrant country of Saint Lucia, Keivel possesses a deep passion for fashion, real estate, law, and, most importantly, children. She finds genuine joy in their company, viewing them as a source of pure inspiration and happiness. This love for life's colorful experiences influences her design philosophy, cultivating a brand that celebrates individuality and self-expression.
In today's fast-paced world, it can be easy to fall into the trap of comparison, measuring our success against the lives of our peers. However, Pas Jalou encourages you to shift your focus inward. We believe that true fulfillment comes from hard work and smart decision-making in pursuit of what you genuinely desire. Each stitch and design in our swimwear serves as a reminder that your journey is uniquely yours. Embrace your ambitions, stay committed to your goals, and celebrate the progress you make along the way.
Our swimwear is thoughtfully crafted to inspire confidence and empower individuals to embrace their unique paths. We believe that each person has the potential to achieve their dreams, and our collections reflect this idea through stylish, comfortable designs tailored for all body types.